The APAC region has always had a record number of players, with the current estimate at 1.5 billion. We are thrilled to partner with such a well-established studio and help them achieve their goals while opening up the in-game advertising market for advertisers across India.” We believe this collaboration will help us serve users and advertisers better by taking gaming and digital advertising a notch higher for enhanced experience.”Īnzu’s CEO and co-founder, Itamar Benedy, remarked: “Every region is seeing a growth in gaming, and advertisers realize that in-game ads can help them connect with a once elusive audience. Rajendran said: “We are glad to be able to bring more value to brands.
On the exclusive partnership, Next Wave Multimedia co-founder and CEO P.R. The native advertising format that this collaboration brings will help advertisers seamlessly reach audiences without disrupting user experience while integrating a brand’s message in the game’s environment.
#WORLD CRICKET CHAMPIONSHIP 2 VS WCC 1 ANDROID#
This will be in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.īeing a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen. Ltd., has exclusively partnered with Israel-based Anzu to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. Nazara’s subsidiary, Next Wave Multimedia Pvt.
0 kommentar(er)
